In a groundbreaking collaboration, K-pop sensation SEVENTEEN joins UNESCO’s Youth Forum. Beyond music, their presence signifies a fusion of art and activism, emphasizing youth empowerment and collective action for global change. This collaboration highlights UNESCO’s strategic use of K-pop, recognizing its potential as a powerful marketing tool to promote education and empower youth globally.
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https://www.unesco.org/en/articles/seventeen-session-13th-unesco-youth-forum