As November approaches, the UK gears up for a flurry of events, with Bonfire Night leading the charge. Recent research from Wonga sheds light on the financial powerhouse behind event management.
A staggering seven out of ten UK adults are expected to partake in Bonfire Night festivities this year, underscoring the industry’s widespread appeal. For many, attending local town bonfires or professionally organised displays is the highlight, accounting for 38% of celebrants. With an average spend of £7.70 per attendee, it’s clear that these events draw substantial revenue.
In contrast, those opting to host their own firework displays are willing to invest significantly more, averaging £72.35. With 7% of Brits planning their own shows, the personal fireworks market is set to rake in an impressive £262 million.
Beyond the pyrotechnics, event managers can tap into the lucrative market of cherished Bonfire Night treats. Toasted marshmallows lead the pack, preferred by 17% of celebrants, with an average spend of £7.97 on seasonal confectionery.
As the event management industry continues to thrive, these numbers provide a compelling glimpse into the financial vitality of orchestrating memorable experiences for the public.