Discover the intricate world of branding and consumer psychology as Professor Americus Reed II and neuroscientist Michael Platt unveil the profound impact of powerful marketing on our brains. Explore how brands like Apple and Nike forge deep connections, influencing not only our preferences but even the way our brains respond to positive and negative news. Dive into the neuroscience behind consumer choices and learn how these brands become ingrained in our identities, shaping our behaviours and sparking an unyielding loyalty that goes beyond mere purchases.
