As Super Bowl Sunday wraps up, the day after can feel like a major drag. After all, who doesn’t struggle with the dreaded “Case of the Mondays”? Coors Light and Peloton are teaming up to make sure you can kick that sluggishness to the curb with a special post-Super Bowl fitness initiative.
Get Active with Peloton on February 10th
In partnership with Coors Light’s “Case of the Mondays” campaign, Peloton will host two exclusive classes on Monday, February 10th—perfect for those who indulged in too many wings and beers the day before. Whether you need to sweat out the Super Bowl excess or just find a little relaxation, Peloton has you covered:
- Morning Burn: Ally Love leads a 30-minute cycling class at 8 a.m. ET to help you get moving and shake off the weekend.
- Midday Reset: If you’re feeling like you need some calm after the festivities, Chelsea Jackson Roberts will guide a 5-minute meditation session at 12 p.m. ET to help you reset for the week ahead.
Both classes will be available live and on-demand, so no excuses for missing out!
A Match Made in Marketing Heaven (Sort of)
While you might not expect Coors Light, the beer brand, and Peloton, a fitness giant, to team up, this collaboration makes sense in its own way. Peloton is eager to tap into the millennial male market—who tend to consume more beer than women—and Coors Light wants to connect with consumers in a fresh, fun way on the Monday after the big game. The partnership adds a touch of humor and unexpectedness to the campaign, building on Coors Light’s cheeky approach to the post-Super Bowl blues.
In addition to the fitness collaboration, Coors Light has been drumming up excitement with limited-edition packaging and a playful ad campaign. You might have already seen the brand’s recent stunt, where they intentionally misspelled “refreshment” as “refershment,” adding a lighthearted twist to the whole “Case of the Mondays” vibe.
Why This Matters
Coors Light’s clever use of humor and timely partnerships (with brands like Peloton) taps into a growing trend of addressing the Monday slump post-Super Bowl. As other brands like Starbucks and Chipotle also leverage the same post-game mood, Coors Light is hoping to strike a chord with fans who need a little extra motivation to get back to reality.
It’s also a timely move for Peloton, as they look to expand their audience after a challenging year of sales and a post-pandemic retraction. With two-thirds of Peloton’s current user base being women, the focus on appealing to millennial men could help the brand continue to grow and reach new users.
Wrapping It Up
So, whether you’re recovering from Super Bowl Sunday or just trying to get a head start on your week, Coors Light and Peloton have you covered. Get ready to sweat away the sluggishness with some fun workouts and a little bit of humor. After all, the only thing worse than the Monday after the Super Bowl is not having a good way to shake it off.