The Korean music industry, especially K-pop, is renowned for its global success and ability to create immersive multi-genre experiences. What’s truly captivating is how it effectively curates and disseminates content, leveraging social media’s dynamism. With minimal advertising expenditure, K-pop artists reach vast audiences. Music marketing professionals are studying this model as a case study to boost their strategies. The foundation of this approach involves three key phases: pre-launch, launch, and sustenance, ensuring the longevity and relevance of music marketing efforts.
Are you a kpop fan? Do you think their way of advertisement is effective?
As a massive kpop fan I think the way entertainment companies market their artists is so smart, by soft launching/ pre-launching whatever their next actions ~ it immediately attracts the attention of all of those inside the kpop community
Absolutely! K-pop entertainment companies have truly mastered the art of marketing and creating a buzz around their artists. The way they build anticipation through soft launches and pre-launch strategies is incredibly effective at reaching a broader audience. The global K-pop community is a prime example of how innovative marketing can shape the success of an artist and contribute to the ever-growing popularity of the genre. It’s a fascinating phenomenon to watch! Marketing students need to start learning about their methods
