Deloitte Digital has unveiled a global rebranding initiative propelled by generative artificial intelligence (AI), showcasing the transformative potential of AI in streamlining creativity, processes, and approvals across international markets. The company’s announcement coincided with the introduction of Orb Foundry, a groundbreaking tool enabling teams in 30 countries to generate fully rendered 3D brand assets for diverse channels and campaigns.
Presented at the Adobe Summit, Deloitte Digital’s rebranding and internal tool offer valuable insights into leveraging generative AI to expedite asset creation while adhering to brand guidelines. As marketing content demands surge, Deloitte Digital’s research indicates that teams are struggling to meet this increased need, highlighting the pressing necessity for innovative solutions.
Mark Singer, U.S. CMO at Deloitte Digital, emphasized the rebrand’s significance in democratizing brand personalization while ensuring consistency and control. The initiative, born from Deloitte’s experimentation with harnessing generative AI, introduces the concept of orbs, embodying Deloitte’s ethos of innovation and transformation.
The rollout of the rebrand and Orb Foundry addresses the growing demand for personalized, timely, and compliant visual branding, effectively reducing production timelines from months to days. Deloitte Digital’s strategic adoption of generative AI reflects a broader industry trend of consultancies and marketing service providers leveraging AI expertise to meet evolving brand content needs efficiently.