Vision Pro, delving into the intricacies of its creation process. The experience, launching this spring, will transport users to Mexico, the brand’s place of origin, and guide them through four key stages of Don Julio’s production. Developed in partnership with Trigger XR, this venture is an extension of Don Julio’s “Por Amor” campaign, celebrating its heritage. Diageo claims to be the first beverage brand to explore the capabilities of the Apple Vision Pro.
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