Snapchat, a pioneer in social media platforms, has once again demonstrated its commitment to ensuring brand safety for advertisers. Teaming up with Integral Ad Science (IAS), a global leader in media measurement and optimization, Snap has announced the development of a groundbreaking post-campaign brand safety reporting solution.
This strategic collaboration harnesses IAS’s cutting-edge AI-driven Total Media Quality Brand Safety and Suitability Measurement product. By providing advertisers with transparency into the percentage of safe and suitable content their ads appear against, this solution empowers brands to make informed decisions about their advertising placements. Scheduled for release in the coming months, it promises to redefine advertising standards on the platform.
In addition to the post-campaign tool, Snap has introduced a first-party pre-campaign tool aimed at optimizing ad placement alongside premium content, especially for creator mid-roll ads. These initiatives underscore Snap’s dedication to providing advertisers with a trusted and premium advertising environment.
Furthermore, Snap and IAS have collaborated on a measurement sample study, affirming that Snapchat content, including Spotlight and Creator Stories, maintains a remarkable 99% brand safety rating. This underscores Snap’s ongoing commitment to ensuring a safe and conducive environment for advertisers.
As Snap continues to expand its advertiser offerings, this partnership with IAS marks a significant step towards enhancing brand safety measures. With further enhancements and transparency initiatives planned for the future, advertisers can look forward to even greater confidence and effectiveness in their campaigns on Snapchat.