Forbes’ latest article on generative AI (GenAI) marks a pivotal moment in reshaping the way we approach business and marketing strategies. This technology is finding its place in various applications and industries, including the events industry.
Despite being in its early stages, GenAI holds immense potential for event marketers. It revolutionises content creation workflows, amplifies the impact of uniquely generated content, and enhances event attendees’ experiences through hyper-personalisation and seamless engagement. For event marketers, achieving high engagement and positive ROI has always been the hallmark of a successful event. Therefore, embracing AI advancements is a logical step forward in improving the virtual and hybrid event experiences for both attendees and organisers.
How do you envision GenAI enhancing the immersive experience for all attendees at events?