Samsung’s rise from a low-tier manufacturing brand to the world’s No. 1 smartphone producer is attributed to a robust marketing strategy. Leveraging a strong digital presence, Samsung strategically utilizes social media, with profiles on major platforms. The company employs community-oriented campaigns, such as #YouMake and ‘Growing Up,’ targeting Apple directly. The marketing mix of product diversity, competitive pricing, effective promotion, and strategic placement further solidifies its success. Despite strengths like innovation and global expansion, Samsung faces threats from competitors. The results showcase Samsung’s impressive growth, with a 200% increase in global value and a current standing as the 5th Best Global Brand.
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