You’ve probably heard the saying, “What happens on the internet, stays on the internet,” and when it comes to your professional image, this couldn’t be more true. In an era where employers often Google potential candidates, building a professional online presence is an essential step in career preparation—even while you’re still at university.
The first step to building your online presence is cleaning up your existing profiles. Start by Googling yourself to see what comes up. If your social media profiles are public, consider switching them to private or ensuring there’s nothing inappropriate or unprofessional visible. LinkedIn is the one platform where you’ll want to have a highly visible, polished profile. Create or update your LinkedIn page with a professional-looking photo, a clear headline (like “BSc Chemistry Student at UCL” or “Aspiring Data Analyst”), and a brief summary of your skills, academic experience, and career aspirations.
Once your profiles are in shape, it’s time to start actively building your presence. Share relevant articles, research, or your own experiences related to your field of study. Joining groups or following influencers in your industry is a great way to stay informed and connect with like-minded professionals. If you’ve completed any internships, research projects, or part-time jobs, don’t hesitate to share those experiences on LinkedIn, highlighting what you’ve learned and the skills you’ve gained.
Blogging or creating content around your studies or interests can also help you stand out. Even if you’re just starting out in your field, sharing your thoughts or what you’re learning can demonstrate your passion and willingness to engage with your subject area.
Remember, your online presence is more than just a resume—it’s a way for potential employers, mentors, and collaborators to get to know who you are and what you bring to the table. So, take control of your digital footprint and start building a profile that reflects your goals and achievements!