Sports marketing promotes events, equipment, and products using athletes or teams to enhance brand exposure and credibility. It encompasses advertising, sponsorship, and event promotion, following the 4 P’s of marketing. There are two main types: marketing of sport and marketing in sport, with various subcategories. Formula One’s successful marketing revival focused on language clarity, digital media presence, and targeted streaming, notably through Netflix’s “Drive to Survive” series. These strategies improved F1’s accessibility and popularity, demonstrating effective sports marketing approaches. For further details on F1’s strategies, visit the provided link…
https://girlsforbusiness.org/index.php/blog/item/marketing-a-sport-strategies-seen-in-formula-one