Pinterest is gearing up for 2024 trends, showcasing “Western Gothic,” jellyfish, and blue makeup at a pop-up shop in NYC’s Meatpacking District. Notably, everything on display isn’t for sale—instead, QR codes link to purchase locations. This move marks Pinterest’s shift into in-person shopping, spurred by its growing popularity with 482 million monthly users. Gen Z is propelling this surge, making up over 40% of active users, drawn to Pinterest’s positive niche as a creative exploration space. Unlike traditional search engines, Pinterest connects users with products based on interests, emphasizing visual discovery.
Read more …