Brand equity is a pivotal aspect in the realm of strategic brand management.
Deconstructing Value Components: The Brand Equity Model systematically dissects the elements that collectively shape a brand’s worth. This includes dissecting factors ranging from initial brand awareness to fostering unwavering brand loyalty.
Crucial Insight for Aspiring Brand Custodians: For university students harbouring aspirations of becoming adept brand custodians, mastering the intricacies of brand equity is indispensable. It serves as the bedrock for formulating and executing influential brand strategies.
