As a performance arts student preparing to enter the competitive world of the arts industry, understanding the business side of performance is just as crucial as honing your craft. From building a professional network to negotiating contracts, there are numerous practical steps you can take to ensure your success. In this article, we’ll cover essential advice on how to navigate the industry, create a professional resume, and find work as a freelance performer.
1. Networking: Building Relationships in the Industry
Networking is one of the most important aspects of a successful performance career. The arts world is highly relationship-driven, and many opportunities arise through word of mouth, recommendations, or personal connections. Here are some tips on how to network effectively:
- Attend Industry Events: Participate in theatre festivals, auditions, workshops, and panel discussions. These events are excellent opportunities to meet other performers, agents, directors, and industry professionals.
- Utilize Social Media: Platforms like LinkedIn, Instagram, and Twitter are great for connecting with other performers and professionals in the arts world. Regularly engage with content related to your field, share your own work, and stay updated on industry news.
- Cultivate Meaningful Relationships: Rather than trying to network with everyone, focus on building authentic relationships with people you admire or those whose work aligns with your career goals. Take the time to follow up after meeting someone, and stay in touch when you can.
2. Creating a Professional Resume
Your resume is often your first impression in the performance industry, so it must reflect your skills, experience, and versatility. Here’s how to create a resume that stands out:
- Tailor It to the Job: Customize your resume for each opportunity. If you’re applying for a stage role, highlight your theatre experience, whereas for film, focus on any relevant screen acting roles or training.
- Include Relevant Training: List any performance arts education, workshops, or masterclasses you’ve completed. A degree from a reputable performing arts school is valuable, but so is ongoing training and specialization.
- Showcase Your Skills: In addition to acting, make sure to include any other relevant skills such as singing, dancing, acrobatics, or musical instrument proficiency. Multi-talented performers often have a wider range of opportunities.
- Use Professional Headshots: A high-quality, professional headshot is essential. Make sure your headshot reflects the type of work you want to pursue—whether it’s dramatic, comedic, or musical performance.
3. Building an Online Presence
In today’s digital world, your online presence can be a powerful tool for building your career. Agents and casting directors often search for performers online before deciding whether to bring them in for an audition.
- Create a Website or Portfolio: A personal website or digital portfolio can house your resume, headshots, a showreel (video clips of your performances), and any press coverage or reviews. Websites like Wix or WordPress are easy to use and can create a polished, professional-looking portfolio.
- Showreel: Your showreel should be short, dynamic, and demonstrate the breadth of your acting abilities. Choose clips that highlight your strongest work and ensure your audio and video quality are top-notch.
- Social Media: Platforms like Instagram and TikTok are increasingly important for performers to showcase their personality, talent, and creativity. Regularly post clips of performances, behind-the-scenes footage, or even your day-to-day activities to engage with potential fans and industry professionals.
4. Contracts and Agent Representation
Understanding contracts and working with an agent are key elements of a successful career in performance arts. Here’s what you need to know:
- Contracts: Contracts define the terms of your engagement and can range from performance agreements to specific terms related to pay, rights, and duties. Be sure to read any contract thoroughly before signing it. If you’re unsure, seek advice from a lawyer or a professional in the industry to ensure your interests are protected.
- Agents: A talent agent can help you find work and negotiate better deals. They act as your representative, handling the business side of your career, from securing auditions to negotiating contracts. When choosing an agent, look for someone who understands your career goals and has strong connections within your field. Keep in mind that agents typically work on commission, taking a percentage (usually around 10-20%) of your earnings.
5. Finding Freelance Work as a Performer
The majority of performers work as freelancers, meaning they are responsible for finding their own opportunities and managing their own schedule. To land freelance gigs, consider these tips:
- Audition Regularly: Auditions are the primary way performers land work, so make auditioning a regular part of your routine. Keep track of casting calls through online platforms like Spotlight (UK), Casting Networks, and Backstage. Many auditions are now virtual, so keep your self-tape skills sharp.
- Collaborate with Others: Many freelance performers find work through collaborations with other artists, such as independent filmmakers, theatre companies, or dance troupes. Keep an eye out for opportunities to collaborate on creative projects, and don’t hesitate to initiate contact with like-minded artists.
- Join Professional Associations: Joining organizations such as Equity (for actors in the UK) can provide valuable resources, access to auditions, and networking opportunities. These associations often advocate for fair working conditions and can help you navigate legal and contractual issues.
6. Other Key Considerations for Freelance Performers
- Financial Management: As a freelance performer, managing your finances is essential. Keep track of your income and expenses, save for periods without work, and set aside money for taxes.
- Work-Life Balance: Freelancing often means working irregular hours, with long rehearsal days and late-night performances. Prioritize self-care, maintain a healthy work-life balance, and take time off when needed.
- Resilience and Adaptability: The performance industry can be unpredictable. Rejection is part of the process, so it’s essential to stay resilient, keep honing your craft, and remain adaptable to the evolving demands of the industry.
Conclusion
Navigating the business side of performance is just as important as mastering your art. By networking effectively, building a strong resume, and establishing a professional online presence, you’ll be better prepared for the challenges and opportunities of the performance world. Understanding contracts, finding agent representation, and securing freelance work will also be key components of your success. By approaching your career with professionalism, persistence, and passion, you can build a sustainable and fulfilling career in the performance arts.