The profitability of Christmas jingles and albums is nothing short of astounding. While most music sales have seen a decline in recent years, Christmas albums continue to thrive, and for good reason. These albums, typically relevant for just a few months each year, still prove to be lucrative due to their gift-giving appeal.
The article below offers valuable insights for music industry students by dissecting the profitability of Christmas albums, showcasing how seasonality influences music sales, and exploring the dynamics that transform songs into enduring classics, often tied to public domain works or featured in popular media. It provides a practical case study of revenue models in the music industry, encouraging students to consider the artistry, timing, and marketing strategies that propel songs into the cultural canon. Additionally, it prompts discussions about the contemporary relevance of artists in shaping holiday music traditions, making it a relevant and thought-provoking resource for aspiring music industry professionals.
What is your favourite Christmas song?
