In the psychological realms of consumer behaviour, a cornerstone of marketing theory. At its core, consumer behaviour examines how individuals make purchasing decisions, providing invaluable insights for marketers seeking to understand and influence these choices.
Dive into the Consumer Decision Process, a model dissecting the stages consumers traverse before making a purchase. From problem recognition to information search, evaluation of alternatives, purchase decisions, and post-purchase behaviour, each stage unveils unique opportunities for marketers to intervene strategically.
By grasping the nuances of consumer behaviour, marketers can tailor their approaches, ensuring products and campaigns align seamlessly with the intricate dance of consumer decision-making.