TikTok has announced an exciting new partnership as the Official Partner of both Paralympics GB and Team GB ahead of the Olympic and Paralympic Games in Paris 2024!
The collaboration aims to empower athletes from both teams to share their unique journeys, connect with diverse audiences, and expand their personal fanbases through the platform. By leveraging TikTok’s reach, athletes will have the opportunity to engage with new supporters and foster enthusiasm for the entire teams across the UK in the lead-up to Paris 2024.
As part of this partnership, TikTok will conduct specialised content workshops for hundreds of Paralympics GB and Team GB athletes prior to the Games. These workshops, led by TikTok experts, will provide comprehensive training and guidance on content creation, enabling athletes to effectively utilise the platform to connect with audiences, grow their fanbases, and in the case of Paralympics GB, advocate for change for disabled individuals.
This collaboration builds upon the immense popularity of Paralympic and Olympic sports on TikTok, with over 9.6 billion views and 300,000 video creations from Tokyo 2020 alone.
David Clarke, Paralympics GB Chief Executive, expressed enthusiasm for the partnership, highlighting its potential to showcase the remarkable stories and achievements of Paralympics GB athletes, both on and off the field.
Rollo Goldstaub, Head of Sport and Gaming at TikTok, emphasised the platform’s commitment to amplifying the athletes’ stories and inspiring audiences from all backgrounds to engage with sport.
As excitement builds for Paris 2024, this partnership promises to bring fans closer to the action and celebrate the resilience, dedication, and achievements of athletes on the world stage.