Ever wondered how your favourite artists end up on the front pages? Let’s dive into what music publishers do to get their artists press coverage.
Building Relationships: Publishers work hard to build relationships with journalists, bloggers, and influencers in the music industry. They attend events, send out press releases, and maintain ongoing communication to keep their artists top of mind.
Crafting Press Releases: A key tool in the publisher’s arsenal is the press release. These are carefully crafted documents that highlight new releases, tours, or other significant updates about the artist. They’re designed to catch the attention of journalists and give them everything they need to write a compelling story.
Pitching Stories: Publishers pitch story ideas and interviews about their artists to journalists and media outlets. This involves tailoring pitches to match the interests and style of each outlet, ensuring a higher chance of coverage.
Securing Interviews and Features: Beyond just press releases, publishers work to secure interviews, features, and reviews for their artists. They negotiate opportunities for artists to share their stories and music directly with their audience.
Monitoring and Follow-Up: Publishers monitor media coverage once it’s secured, ensuring that articles are published as planned and following up to address any issues or opportunities that arise.
Digital Strategies: In today’s digital age, publishers also leverage social media, online platforms, and digital marketing to amplify their artists’ presence and reach new audiences.
Wow, that’s so interesting! I never realised how much work goes into getting artists the attention they deserve. Do you think building relationships with influencers is more important now than traditional media? Also, how do publishers decide which story ideas to pitch to which outlets? It sounds like such a strategic process!
Such a great breakdown! What do you think is the most challenging aspect of being a music publisher? Or what kind of person do you think this career path would fit the most?
It’s pretty eye-opening. Building relationships with influencers seems key these days, maybe even more than traditional media. Publishers pick stories based on the outlet’s audience and trends—it’s all about strategy!
Thanks! I think the most challenging part of being a music publisher is navigating the ever-changing industry landscape and finding that balance between creativity and business. This career path suits someone who’s passionate about music, has a good ear for talent, and thrives in a fast-paced, collaborative environment