UTA expands its marketing services portfolio with the acquisition of JUV Consulting, a Gen Z-focused consultancy, renaming it Next Gen. Founded in 2016 by Gen Zers, JUV has collaborated with prominent brands like Google and Unilever, offering insights and outreach to young consumers. The move underscores UTA’s commitment to catering to corporate partners and addressing marketers’ growing need for Gen Z-tailored solutions. With Gen Z projected to wield significant purchasing power, Next Gen aims to decode this elusive demographic through research, strategy, and creative services. Led by Gen Z founders, JUV brings a unique perspective to brand engagement, emphasizing the importance of genuine connection with the youth audience.
2 Likes
Wow, this move by UTA seems like a strategic step to tap into Gen Z’s evolving preferences lol. How do you think this acquisition might influence the way brands connect with the younger generation, especially considering Gen Z’s unique approach to marketing and brand loyalty?
2 Likes