What is a career in media and communications?
A career in media and communications can be incredibly diverse, with roles ranging from journalism and hands-on media production to strategy and advisory work for governmental organisations and corporate business. What they have in common is the desire to tell a compelling story that connects with its target audience to entertain, increase understanding, affect behaviour or bring about a change in attitude.
The boundaries between different types of media are more blurred than ever before, with many companies now delivering services via television, mobile phones, offline multimedia, and the internet. The impact of big data means that companies can personalise content and predict user behaviour in a way that is unprecedented.
Competition is fierce within the industry and there are few structured career paths. A willingness to work long hours and build experience and contacts is vital, as is demonstrating interest and commitment through internships and self-initiated projects.