One of the reasons that Reform has a growing support base is what some people see as fight against woke policies. Elements within Labour are taking an approach to stem this populist rise of anti woke sentiment and subsequent political support: Blue Labour. Blue Labour refers to a strand of Labour members which are economically left wing and simultaneously socially conservative, this resurgence, which has lessened in recent years, yet is making a comeback, aims to win over the Reform voters that are concerned about “wokeness”, yet also wish to see a continued deliverance of a strong welfare state.