Christmas Clash: Sacred Meaning versus Material Embrace

For those interested in the history of Christmas and what it has become, here is an interesting article about Christmas and consumerism.
The holiday season of Christmas represents a significant clash between two powerful forces: Christianity and consumer capitalism. In this clash, each asserts its beliefs about life’s significance. Within consumer-driven Christmas, there’s a reversal of the traditional meaning of the Incarnation. Instead of focusing on the profound spiritual significance of the Incarnation, human attention shifts towards material possessions, emphasising goods’ supposed goodness over the spiritual essence of the festival.

How do you perceive the evolving balance between spiritual significance and consumerism during the Christmas season?

https://www.baylor.edu/content/services/document.php/159117.pdf