Ben Rossman, a recent university graduate, shares his journey in building a music business while still a college student. With coursework in Entrepreneurship and Technological Innovation and Music Management, his passion for music and entrepreneurial upbringing led him to dive into the music industry. Starting by booking student musicians for on-campus events, he later founded his start-up, M&B Booking. In this TEDx talk, Rossman reflects on his experiences in music entrepreneurship and artist development, offering insights into the challenges and rewards of building a business from the ground up.
