Nathan Hubbard, a music industry veteran, has consistently adapted to technological shifts to uplift artists’ careers. From Ticketmaster to Firebird, his journey underscores the changing landscape of artist management. Firebird, his latest venture, merges data science and artist management to empower musicians. In this interview, Hubbard discusses industry shifts, AI impact, the need for artists to become entrepreneurs, the future of live events, and the significance of platforms like TikTok in the music business. His insights illuminate the evolving music industry and the evolving role of musicians as entrepreneurial creators.
Predictions here:
https://www.fastcompany.com/90991265/nathan-hubbard-firebird-most-creative-person-music-2024-ai-tiktok-sphere