Did you know, that LinkedIn, was actually launched earlier than Facebook, Twitter, Snapchat and Instagra, and was ranked to be the most popular social media platform in recent years?
Linkedin is the largest network of professionals focused on business. This platform has more than 500 million members from more than 200 countries. If you connect with a professionally edited Linkedin account, you can gain new opportunities, whether you are a business owner or unemployed. Linkedin allows you to showcase your profile, experience, recommendations and contacts. Employers can look at your LinkedIn profile when they want to test your skills and abilities. That is, your account can create an initial professional impression of you, and is crucial for current students who are willing to enhance their employability prospects.
Here a few tips that will help you to use LinkedIn to the fullest extent!
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Build a solid foundation â a Linkedin profile professionally reflects your online presence. The first impression you create is very important, and can mean even the smallest details in the profile information (your own reposts, your reactions and comments to other peopleâs reposts, group discussions in which you participate, etc.). Similar requirements apply to your âjob statusâ on LinkedIn. Do you want to look professional? You must constantly update your work status; you can work on yourself and replenish your account with new âclassesâ. So, fill out your profile to have a professional image, share media files showcasing your ideas and professionalism, and include social media links so that your potential employer can easily find your other social media accounts. Donât think of creating a profile with a solid foundation as a one-time job - just keep going.
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Be reasonable when creating networks â never limit your connections; if an invitation has been sent and the person has a professional profile (with a photo), do not hesitate to connect! If it makes sense to communicate with people from a personal or professional point of view, create a smart network. Maybe you donât need all these connections today, but in 5 years? Invest in your network now to lay a solid foundation for the future. Relationships with people from different spheres of life can open doors for you at any time and create opportunities that you didnât even know about.
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*Always spend time and evaluate your account â this is the most accurate way to attract new potential employers, who will often contact you on their own if your profile stands out to them! If you want to stand out and be remembered on LinkedIn, you need to be constantly active. Value means that you always share the best and most relevant content with your friends. Share content that can motivate, inspire and help your network members solve their problems, feel better or achieve more in their lives. In addition to general topics, it is important to share content relevant to your area from time to time. Thus, you will be able to present yourself as someone who is interested in their field. If you really want to look like an good candidate, you should publish your opinion, as, after all, itâs more important to be recognised on LinkedIn as an influencer than a marketer. By staying active and sharing high-quality content, you will rise to a new level in your personal or professional life.
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Promote others. Helping network members is a quick way to expand your network and business. The problem is that most people donât pay attention to this aspect of networking because they just want to sell their own candidacy. Introduce your contacts and connect them appropriately through acquaintances, recommendations. You can start by analysing your network. For example: identify people in your network who can benefit from each other or organise meetings, even events in small groups with your friends. Bringing people together is a very important skill that makes you an influencer. Also try to publicly get acquainted with your contacts, appreciate them and congratulate them on their achievements. Such activities are very important for others, and as a result you will succeed in your own pursuit.
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Feel free to interact with Linkedin members â this is the most important advice for success on LinkedIn. If you are going to become an introvert on this social network, none of the above tips will work. If you build deeper relationships with the right people in your network, you will see that your influence will increase. It is based on many criteria, such as leadership, authority, approval, and influence. Try to contact people who you have connetced with. Think about the questions you can start a dialogue with and the comments you can share. Starting a conversation encourages others to get involved, which opens the door to expanding your network with people youâve never met before.
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Use the Linkedin algorithm â when you log in to Linkedin, you immediately see some messages, and others are sometimes hidden among other content. Make sure that your content is seen by others. It is enough to know how the LinkedIn algorithm works. Linkedinâs algorithm works with 3 different filters:
⢠Quality - Shared content should not be spam. Otherwise, LinkedIn bots will immediately delete your content!
⢠Interaction - your activity is measured by the number of likes, comments and reposts that your post receives. You can even share a meme of a few words! The main thing is that your friends enjoy reading the content you create.
⢠Trust - Linkedln likes people who write good content. If you are new to writing, then writing good articles over and over again will give you confidence over time.
Bonus: The more posts you have, the more Linkedin will promote you. You may not get a high enough engagement level at first, but the more you share, the better the content will rank. This way it will be presented to users more.
- Prepare highâquality content - LinkedIn messages should be in the form of a short summary, not in the form of a long book.
In short:
If you want to win the LinkedIn content game: Write short and positive articles.
If you want to attract attention: Use video content instead of pictures.
If you donât like videos: Give preference to pure text content.
If you want to attract more traffic to your content: Donât share it at midnight when everyone is asleep.
If you like to write content at night: Leave it for the morning! Ideally, choose peopleâs working hours: from 9 am to 5 pm.
As a result, creating a LinkedIn account is just the beginning, and itâs helpful to review the above tips to succeed along the way. You can think of LinkedIn as a place where you can virtually showcase your resume or work experience. Remember, filling out your profile information increases the likelihood that you, a current student or a recent graduate, will get hired!
Do you have any more tips to share? Do you think that LinkedIn is crucial for all the recent graduates looking for a job?