As the world gears up for the total solar eclipse on April 8, snack brands MoonPie and SunChips are launching innovative marketing campaigns centered around this celestial spectacle. Chattanooga Bakery-owned MoonPie is igniting excitement with a social media showdown dubbed “Sun vs. Moon '24: Brutality in the Totality,” featuring a WWE-inspired match between the two celestial bodies. In addition, MoonPie is offering Survival Kits in blackout boxes tailored for eclipse viewing.
On the other hand, Frito-Lay’s SunChips is unveiling a limited-edition flavor, Pineapple Habanero and Black Bean Spicy Gouda, exclusively available during the eclipse. Partnering with astronaut and researcher Kellie Gerardi, SunChips aims to infuse a scientific twist into its campaign, leveraging Gerardi’s expertise to create educational content and engaging experiences for consumers.
As the last total solar eclipse visible from the contiguous U.S. until 2044 approaches, both brands are seizing the opportunity to captivate audiences with humor, innovation, and scientific intrigue. MoonPie’s theatrical wrestling match and blackout kits cater to the event’s excitement, while SunChips’ collaboration with Gerardi adds a touch of educational value. With social media amplifying the buzz around live events, these marketing efforts are poised to make a cosmic impact, resonating with consumers long after the eclipse has passed.
I love how MoonPie and SunChips are getting creative with their marketing campaigns for the total solar eclipse!