Guinness, owned by Diageo, is marking St. Patrick’s Day with a monthlong marketing blitz called Lucky Sundays, coinciding with the holiday falling on a Sunday this year. The campaign features various activations, including a partnership with Ancestry to explore connections to the Guinness Storehouse. Events will be held in select cities, with appearances from sports stars and celebrity chefs. The brand aims to engage both in-person and virtual participants through giveaways, AR experiences, and sharing custom brunch recipes. With a significant Irish-American population, the campaign provides an opportunity for consumers to celebrate their heritage and connect with the iconic brand.
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