For too long, sports bra’s have been ignored as a vital piece of kit. Women do not know what type or size of bra to wear and brands don’t help!
Major sports wear brands have brilliant sports bra’s yet you look at their websites and the majority of the bra’s on the models (and yes they tend to be models and not athletes!) are focussing more on the straps and the cleavage as opposed to what the bra does.
Securing and protecting women’s breasts is a health and performance issue that should absolutely be part of the normal conversation.
“We have to be able to talk about women’s bodies without the sort of squeamishness that all too often prevails.” says the Government’s Women and Equalities Committee Chair Caroline Nokes.
“I can’t quite understand why the term ‘sports bra’ should cause any more excitement or confusion than ‘shin pad’ or ‘mouth guard’.”
“All of this to say: We’re failing women in sport and they deserve better.”
We must break the stubborn taboos surrounding women’s bodies if we are to give these issues the attention they deserve.
It’s disheartening to hear about the impact of gender stereotypes and the lack of education around female health issues like menstruation. what specific actions do you think schools and sports brands can take to break down these barriers and create a more inclusive environment for girls and women in sports?
Absolutely agree! Brands should focus on functionality over aesthetics and empower women with the knowledge they need to choose the right fit. Breaking taboos and fostering open conversations is key to ensuring women in sports receive the support they deserve.
Absolutely! It’s time to prioritize women’s sports bras for comfort and performance. How can brands better educate and support women in choosing the right sports bra for their needs?
Brands can play a vital role in this by providing comprehensive information about sizing, support levels, and features tailored to different activities. Additionally, offering personalised fitting services and creating inclusive marketing campaigns can help empower women to make informed choices and feel confident and comfortable during their workouts.
You’re absolutely right. I think schools need to implement comprehensive health education programmes that include topics like menstruation, reproductive health, and female-specific sports issues. This education should be inclusive, destigmatising, and accessible to all students.
In terms of sports brands, they can play a crucial role by designing and promoting sports attire, including athletic wear and sports bras, that caters to the diverse needs of women and girls. This means offering a wide range of sizes, styles, and support levels to accommodate different body types and activities. And rather than advertising aesthetics, advertising function.
A decent sports bra is ESSENTIAL. It is so sad to see that brands are more concerned with aesthetics than helping women find the most suitable sports bra for whatever activity they’re doing.
