A recent study in the Journal of Experimental Social Psychology reveals how threats to women’s physical femininity significantly increase anxiety and diminish self-esteem. Contrary to past beliefs, women, not just men, react negatively to challenges against gender conformity.
Yale University researchers conducted experiments manipulating feedback on facial femininity among over 900 cisgender women. Results consistently showed higher anxiety levels when women received feedback suggesting their physical appearance was less feminine. Surprisingly, anxiety wasn’t linked to concerns about general attractiveness, emphasizing the unique importance of gender conformity in physical appearance.
Comparing responses to threats against physical femininity with men facing masculinity threats, women exhibited decreased self-esteem alongside increased anxiety. Men primarily showed anxiety in response to threats against physical masculinity.
These findings challenge prevailing notions and highlight the critical role of physical appearance in women’s experiences with gender stereotypes, moving us closer to a society that embraces diversity and empowers individuals beyond traditional constraints.