Giant, a leading supermarket chain, has launched an innovative Chinese New Year (CNY) campaign featuring popular influencers like Debbie Soon and Jianhao Tan, accompanied by a vibrant music video titled “How GIANT is your Huat?”. Directed by Tan, the video showcases the influencers singing and dancing through a Giant Supermarket, highlighting the abundance of CNY offerings. Transitioning to a home setting, the group celebrates a CNY meal, emphasizing the importance of small details during the festivities and Giant’s comprehensive offerings. Tan’s green Lamborghini, matching Giant’s logo color, adds flair to the video’s visuals. According to a Giant spokesperson, the campaign aims to engage and excite Singaporeans, spreading positivity and joy while promoting Giant’s brand presence during CNY. Alongside the video, Giant is offering “Huat Deals” and collaborating with Yuu for a “Giant x Yuu Huat-o-meter” initiative. Tan shared insights into the concept and filming process, highlighting the collaboration’s smooth execution and creative synergy. Ultimately, the partnership seeks to inspire audiences, promote joy, and encourage innovative brand collaborations.
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Wow, this sounds like such a fun and innovative campaign for Chinese New Year! It’s great to see popular influencers like Debbie Soon and Jianhao Tan bringing their energy to the festivities, and the music video sounds like a blast 
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